This is vital, as you should only send email updates to users who have consented to receive them. Typically, people who receive this type of communication are subscribers who have previously shown interest in the business and its products or services and have agreed to receive this newsletter. Newsletters are usually made up of different articles about a brand, company, or the sector in which it operates, accompanied by an offer or CTA (call to action). What is a newsletter email?Ī newsletter is a digital publication that is distributed at regular intervals (daily, weekly, monthly, bimonthly, or quarterly) via email. Because of this, a newsletter is still a necessary communication tool, as long as its use is reasonable and has a purpose. On the contrary, they are gaining more and more importance in the digital strategies of most companies. However, this channel, an integral part of the marketing matrix, is still going strong.Įmail newsletters, which are a specific form of email messaging, are not dying out any time soon. Many so-called experts have been announcing the end of email marketing for the past few years.
0 kommentar(er)
